Generative Artificial Intelligence is a technology catalyst. Not only can it deliver added value in specific use cases like medicine or marketing, the technology could drive value across an entire organization by revolutionizing internal knowledge management systems. A 2023 study of McKinsey showcases how product R&D can be transformed through generative AI. Our tech Know-how to go provides you the summary of the advantages:
Generative AI’s potential in R&D is perhaps less well recognized than its potential in other business functions. Still, McKinsey indicates the technology could deliver productivity with a value ranging from 10 to 15 percent of overall R&D costs.